Digital Signage is fast becoming a powerful tool for sales teams and small businesses across the country. The flexibility of digital signage allows sales teams take advantage of its unique features such as animated displays, scheduled changes and touch screen interactions.
Exhibition and trade show displays can take full advantage of digital signage to boost their show performance and record sales leads throughout the event.
We take a look at how you can make the most of your event with digital signage.
Collecting lead data is one of the most important tasks performed at exhibition events and trade shows. In a short timeframe sales teams race to collect as many customers details as possible with follow up marketing performed once the event has come to an end. Touch screen interactive displays allow customer data capture to be performed faster than ever.
Traditionally customers details would be collected at exhibitions and trade shows by a sales representative who would speak to the customer and introduce them to the company’s products or services. This process was very time consuming and expensive with each sales representative only able to process a certain amount of customer data within the time constraints of the event.
Touch screen digital displays allow potential customers to browse your products and services with the ability to submit their details using a submission form. This process reduces the need for sales representatives to record customer data manually and increases interaction speed.
TIP: Running a promotion where a customer must enter their contact details is an excellent way to boost data collection and customer interaction.
No Need to Rest.
Making the most of your time at a trade show or exhibition is very important. Exhibiting at events can be extremely tiring with long days, and short breaks they can be very stressful.
Our digital signage is rated for 24/7 operation ensuring your signage is ready to interact with potential customers at any time of the day.
Entertain your customers
Touch Screen Interactive Kiosks are an excellent way to entertain and engage potential customers making you much more memorable after the event.
A short game or competition is a great way to entertain customers and gather their details while also attracting further attention from nearby traffic.
The Follow Up
What you do after an exhibition or trade show can make or break the success of your event. Contacting your clients soon after the event with a clear and planned marketing strategy will help you maintain presence in your customers mind and boost your ROI.
Traditionally once an event was over, all the paper tickets filled in by customers or sales representatives would need to be manually entered into a database. This process can take quite some time and can lead to a huge delay in being able to follow-up with your post-event strategy.
Our touch screen interactive displays allow customer data to be collected and stored securely in an easy to use database which can be exported and used by most marketing software. Implementing follow-up campaigns has never been easier.
Collecting customer data faster than ever before is a great example of how digital signage can benefit your display at an event. Our team have over 20 years of experience in event displays and exhibitions. Give us a call on 0808 129 2272 or email firstname.lastname@example.org for more information.